Showtime Event Group
Showtime Event Group is a Melbourne venue and catering company with a portfolio of unique event spaces across South Wharf, the CBD and surrounding suburbs, including two of Melbourne’s most iconic heritage buildings, Melbourne Town Hall and the Abbotsford Convent. From corporate events and conferences to weddings and private celebrations, Showtime Event Group delivers every event with in-house catering and full event production.
I led social strategy and content production across Showtime Event Group’s venues, defining how each space shows up for corporate clients, couples and catering. The biggest project was the South Wharf Venue Showcase: three venues, one night, and a full program of live entertainment, food activations and culinary craft. I owned the content from concept to final delivery, directing a team of videographers, photographers, content creators and staff across all three spaces on the night. The result was 400+ stills, four commercial brand videos and six lo-fi videos, ready for sales and social.
Results
3.5x average reach | 12.9K reach within 24 hours | 400+ stills
ROLE
I believe great content is planned, not lucky. My process moves from strategy to concept, then into detailed briefs, shot lists and run sheets, so the team knows exactly what we’re capturing and why. On set, I direct with the final edit in mind, which means less time in post and more content that’s ready to work across every channel.
For me, creative and commercial go hand in hand. I mapped every piece of Showcase content back to Showtime Event Group’s sales pipeline, turning one night into months of ready-to-use assets for social, sales and business development.
